
After having Deepika Padukone and Akshay Kumar as their brand ambassadors, Levi’s has signed Bollywood heartthrob Shahid Kapoor for their Levi Strauss Signature brand.
Manager, Shumone Chatterjee says, “Shahid is a youth icon and Levi Strauss Signature is an iconic youth apparel brand - it’s fitting that they both zip together. Shahid is a quintessential blend of youth and style, which is what the Levi Strauss Signature brand stands for. India is a strong growth market for the Levi Strauss Signature brand and signing on Shahid as its face will help us create a closer connection with our young audience.”
Shahid who is known to be picky about his endorsement deals says, “I have always been a great admirer of the Levi Strauss Signature brand. It’s relaxed and on-trend styles reflect my personal style, and the sentiment of the youth whom I identify with so closely. It’s great to be associated with such an iconic brand.”
Well this dude’s kismet is definitely shining in the right way!