Levi Strauss signature signs Shahid Kapoor

After having Deepika Padukone and Akshay Kumar as their brand ambassadors, Levi’s has signed Bollywood heartthrob Shahid Kapoor for their Levi Strauss Signature brand.

Manager, Shumone Chatterjee says, “Shahid is a youth icon and Levi Strauss Signature is an iconic youth apparel brand - it’s fitting that they both zip together. Shahid is a quintessential blend of youth and style, which is what the Levi Strauss Signature brand stands for. India is a strong growth market for the Levi Strauss Signature brand and signing on Shahid as its face will help us create a closer connection with our young audience.”

Shahid who is known to be picky about his endorsement deals says, “I have always been a great admirer of the Levi Strauss Signature brand. It’s relaxed and on-trend styles reflect my personal style, and the sentiment of the youth whom I identify with so closely. It’s great to be associated with such an iconic brand.”

Well this dude’s kismet is definitely shining in the right way!